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NO THANK YOU I DON’T WANT TO REGISTER

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The other day I was in town, and popped in to a shop to look at an interesting item. I was rather annoyed to be greeted by a shop assistant waving a large banner which obscured everything. He said he’d put the banner down if I handed over my contact details so he could send me marketing guff in the future. He only got out of the way when I kneed him in the Edwards.

Not strictly true of course. However – you wouldn’t run a physical shop this way, so why run web scripts that have the same effect?

bfp

I don’t want to register for your website – I just want to dip in for a quick look then leave (that still counts as a page view for you to quote to advertisers) and I’d suggest that’s pretty standard practice for the large majority of internet users.

I confidently state that no one, ever, in recorded history, has thought, when they got a pop-up inviting them to register their details, “Oo, how helpful that was. Thank you for obstructing my journey to what I really wanted”.

And I know I could probably configure a pop-up blocker to bypass them, but I don’t (often) walk around town accompanied by a bouncer. So just stop it, everyone who does this.



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